For the mass media of broadcast and television industry, the platform of “cloud computing” may have multiple arrangement patterns where the two most common patterns are “private cloud” and “public cloud”. “Private Cloud” refers to the “cloud computing” platform built by broadcast and television media themselves, and customers can access the platform through local area network within the platform. “Public Cloud” refers to the “cloud computing” service provided by related providers, and customers will need wide area network to access the platform.

Broadcast and television media can build “private cloud” within the platform to integrate the existing IT information system. Now, this is the most worthy of attention and feasible project for the broadcast and television industry in the information area. The private cloud has the following features:

1、Data will be highly manageable and controllable. Cloud computing provides us the most reliable and secured data management center, and all data is stored on the front-end cloud server. Broadcast and television providers would only need to arrange professional server maintenance person to update and protect the data to realize all management of digital television business at the front-end.

2、Cost of terminal equipment will be minimized. For the current operation pattern of digital television, the terminal equipment at different locations and of different brands do not have good interflow, and the upgrade of the numerous integrated systems add more cost to the maintenance cost. And this makes the propulsion of broadcast and television business exceeds the standard labor and material costs. In this situation, the cloud computing is the best choice for the broadcast and television industry.

3、The development requirements of Tri-networks integration will be meet. With the promotion of Tri-networks integration strategy, the multi-faceted development of video business over different areas will be formatted in the future. This will lead to the problem about how to share information among different terminal customers. Terminal customers do not need specific equipment, what they need are any client devices which are connected to the “cloud computing” services, such as set up box, PC, and smart phone.